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Target Clients

Nirdhan Utthan Bank recruits new clients who fit the following targeting criteria for its group based financial services:

• Own less than .25 hectares of irrigated land or less than .5 hectares of un-irrigated land per five-person family.
• House must not have cement walls or ceiling (pucca house).
• Permanent residents of area.
• No family members employed in the formal sector.
• No current loans from other financial service providers.